The Advertising Association takes great care to preserve your privacy and safeguard any personal details you share with us. We aim to be clear when we collect your information and not do anything you wouldn’t reasonably expect. This policy explains how we collect and use your personal information. Examples of your personal information would include your name, mobile telephone number and email address.
The Advertising Association is a member-based business organisation that aims to be the voice of UK advertising, uniting brands, agencies and media, to combine strengths and seek consensus on the issues and opportunities that affect them. Through engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
To enable us to achieve this, we hold information about our members, collaborators, supporters, sponsors and customers and the services and resources they use or in which they have expressed an interest as well as suppliers, press and media contacts and other contacts. We use this information to keep them up-to-date with new developments in the industry, opportunities for training and education, networking or communicating with their peers and key organisations in the sector, manage the membership or other commercial agreements we hold with them and from time to time to obtain feedback on The Advertising Association’s activities.
By using our website or providing us with your personal information you are agreeing to this policy.
using our services
participation in a collaborative activity
participation in a research project
participation in events
writing to us
sending us an email
business cards provided to us by you
applying for a job
We also acquire and hold data on policymakers in government departments, their assistants and researchers whose data is acquired from public domain sources as well as members of the press and other media.
How do we collect information?
We may collect information about you whenever you interact with us. For example, when you contact us regarding our activities, register on one of our websites, sign up to one of our newsletters, download resources or reports, sign up for an event or training course, order services or engage with our social media accounts, you may specifically and knowingly provide us with your personal information.
If your employer is a member of The Advertising Association, we may receive information from them to enable us to contact you on their behalf to fulfil our membership service agreement with them and we will only use it to contact you in your capacity as a representative of that organisation. In addition, we collect aggregated or anonymous information about the services you use and how you use them, like when you visit our website or view and interact with our content.
What information do we collect?
When you interact with us, we may request your name, job title, address, email address, telephone number and areas of professional or sector interest. We would not ordinarily require you to provide us with any personal sensitive information, for example regarding your health or marital status. We may ask you to advise us of any dietary requirements when you register for events or training courses which are catered, however this information is not stored.
We may collect some, or all, of this information when you visit our website, depending on how you use it. We also monitor how people use our website, so we can improve it. However, you can use our website without giving us any personal information. If you visit our site anonymously, we may however still record information about:
the areas of the website visited
the amount of time spent on the site
whether you are new to the site, or have visited it before
how you came to our website – for example, through a link in an email or a search engine
the type of device, browser, network location and internet connection used
specific actions taken on the website, for example downloading our information resources.
We do this by using cookies, which you can learn more about in the specific section below.
How do we use your information?
We may use your information in a number of ways and for a number of purposes including:
To provide you with information or services that you have requested from us (including member level access to our websites) or that we feel may be of interest to you
To provide you with information about our work or our activities
To invite you to participate in events or training, either as an attendee, speaker, sponsor or other contributor
For administrative purposes (for example, we may contact you regarding an event for which you have registered or in connection with membership)
For internal record keeping relating to any feedback or complaints
To contact you where you have been identified as a contact person for an organisation (either a member or non-member), (if we obtain your contact details in this way, we will only use them to contact you in your capacity as a representative of that organisation)
To distribute our newsletter(s)
To analyse and improve the operation of our website
To comply with legal and regulatory requirements
We may use the information you have provided us with to contact you for marketing purposes by email if you have specifically provided your consent to us for us to do so. We may also send you service communications via email, for example where you place an order for services, or to advise you of your eligibility to take advantage of services and research if you are an employee of a member organisation.
We promise to make all reasonable efforts to keep your details secure and as required by law, we will never share your details with other organisations to use for their own marketing purposes.
As of 25th May 2018, The Advertising Association will operate a consent-based approach to marketing activities. From this date, all new contacts will be specifically asked to consent to our contacting them for marketing services. If consent is declined, we will no longer contact them for marketing purposes.
You can withdraw your consent to be contacted by The Advertising Association at any time. All of our marketing communications provide a clear route for you to opt out and should you wish to change your communication preferences, you can do this at any time, either via the website, emailing us at or writing to us at 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT.
Sharing of your information
The Advertising Association does not share or sell personal information about any person with third parties for the purposes of marketing. The Advertising Association may disclose your personal information to third parties when permitted by law, including:
with your consent
to our suppliers in order for them to help us provide our services to you, this includes:
our providers of customer relationship management services (which allows us, for example, to manage your membership benefits or services)
our provider of file storage and management services if you email us directly
our payment gateway services provider, to process your payment when you make a purchase
event venue/management providers for registration and dietary requirement confirmation.
The Advertising Association requires all suppliers with access to personal information collected or maintained by The Advertising Association to demonstrate compliance with the relevant legislation.
if we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to enforce or apply our Terms and other agreements; or to protect our rights, property, or safety, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Holding and storing your information
We retain personal information we collect from you where we have an ongoing legitimate business need to do so, for example, to provide you with a service you have requested or are entitled to, provide access to benefits, maintain copyright information, meet contractual research agreements, or to comply with applicable legal, tax or accounting requirements. All information is stored on the secure servers of our provider of file storage and management services.
When you register on our website, we may ask you to choose a password which enables you to access the online content. You are responsible for keeping this password confidential. We ask you not to share this password with anyone. Registrations will be downloaded from the website into The Advertising Association CRM environment.
We (through global third parties acting on our behalf to manage, for example, website, database, email broadcast or events registration) may also store or process information that we collect about you in countries outside the European Economic Area. The Advertising Association requires all administration and service suppliers with access to personal information collected or maintained by us to demonstrate contracted robust compliance with the relevant legislation and to provide us details of any security breach in a timely manner so that we can inform our contacts within the prescribed timeframe.
The Advertising Association will use all reasonable endeavours to ensure that all personally identifiable information received or stored within The Advertising Association’s systems is secure against unauthorised access. We have in place policies and security measures to prevent the loss or unauthorised access of your personal information. However, whilst we have used our best efforts to ensure the security of your data, please be aware that we cannot guarantee the security of information transmitted over the Internet.
The Advertising Association will undertake periodical reviews of the data it retains.
If you have any questions about security, please contact us.
Consent and Legitimate Interests
Where we need your specific consent, we will always ensure that you are as fully informed as possible at the time on what we do with your information, with whom it may be shared and how long we will keep it. This is in line with the requirements of the relevant legislation. You can alter your preferences or withdraw your consent at any time as described below.
The Advertising Association has Legitimate Interests to process personal data of contacts with whom there exists a relationship without requiring further consent so long as there is a balanced legitimate interest.
A Legitimate Interests Assessment has been carried out by The Advertising Association and it is established that there is a balanced Legitimate Interest in place with regard to those employees of member organisations or supplier organisations, sole traders, event attendees and other contacts with whom The Advertising Association has a relationship, so that we may continue to process this data without the further or renewed consent of the data subject, who may withdraw consent at any time by contacting us.
Job applicants and current and former employees
If you apply to work at The Advertising Association, we will only use the information you give us to process your application and to monitor recruitment statistics. If we want to disclose information to someone outside of The Advertising Association, for example if we need a reference, we will make sure we tell you beforehand, unless we are required to disclose this information by law.
If you apply for a job opportunity we will also collect information so we can assess your suitability for the role. There is no automated decision-making process for selection of candidates.
If you are unsuccessful in your job application, we will hold your personal information for a maximum of six months after we’ve finished recruiting the post you applied for. After this date we will destroy or delete your information.
If you begin employment with us, we will put together a file about your employment. We keep the information in this file secure and will only use it for matters that apply directly to your employment.
Once you stop working for us, we will keep this file according to our record retention guidelines. You can contact us to find out more about this.
Your rights and accessing your personal data held by The Advertising Association
You have a right to ask us to stop processing your personal information, and if it is not necessary for the purpose you provided it to us for (e.g. processing your resource requirements or registering you for an event) we will do so. Contact us by emailing us at or by writing to us at The Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT if you have any concerns.
You have a right to ask for copies of the personal information we hold about you, and details of how we use that information. If there are any discrepancies in the information we provide, please let us know and we will correct them.
You can also update your personal information or change your preferences for communications by emailing us at or by writing to us at The Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT.
You have a right to be ‘forgotten’ by The Advertising Association. This will involve us identifying and deleting or anonymising all data held about you by us and any suppliers we use to provide services to you and process your data, where this does not affect The Advertising Association’s ability to comply with applicable legal, tax or accounting requirements.
Please contact the Advertising Association via the methods already outlined above if you wish to request the erasure of your personal data.
Where deletion or anonymisation is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion or anonymisation is possible.
In relation to these rights, please contact us in the first instance, outlining your specific request. We will then advise you of the process. This will, as a minimum, involve you supplying us with proof of your identity to ensure that we only provide/erase personal information to/for the right person.
We will always acknowledge your request within 7 working days and respond as fully as possible within one month of receipt. Where the request is complex we will always seek to fully respond within two months. We reserve the right to charge a fee for unfounded and excessive requests.
In certain circumstances (e.g. where required or permitted by law) we might not be able to provide you with access to some of your personal information, but where appropriate we will notify you of the reasons for this.
You have a right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority
Payment card information
If you use your credit or debit card to pay for example to register your place at an event online, we will ensure that this is done securely through a specialist third party ‘payment gateway’ in accordance with the Payment Card Industry Data Security Standard. You can find out more information about PCI DSS at
The online ‘payment gateway’ is a direct connection to a payment service provided by a bank and your payment card information is not processed or held by us.
Cookies are small, often encrypted text files, located in your browser directories. They are used by web developers to help users navigate their websites efficiently and perform certain functions. Due to their core role of enhancing/enabling usability or site processes, disabling cookies may prevent users from using certain websites. There are different types of cookies, each used to do different things such as allowing you to navigate between pages on a website efficiently, remembering your preferences, or storing your username, account passwords or the contents of your shopping cart.
Most web browsers automatically accept cookies, but you can disable this function by changing the settings in your browser.
To find out more about cookies including what they are, how to control them or how to delete them, please visit www.aboutcookies.org.
The Advertising Association uses a number of cookies across all of our websites, including:
Cookies for analytics, this stores non-specific information which allows us to understand how our users arrive at our website, what they do whilst they are on the website, what information they look at whilst on the website, etc. The data collected is anonymous and does not in any way impact on Cookies that are set when a customer logs in to the Advertising Association website or accesses their membership, this allows you to log in more easily and improves user interaction with the Advertising Association website.
Cookies used to store the contents of a user’s interaction history, enhancing the experience. These cookies are essential for site functionality as well as making the website as user-friendly as possible.
Essential cookies; these may be used to authenticate users and prevent fraudulent use of user accounts. These cookies are used to remember your preferences for tools found on our web sites, so you don’t have to re-enter them each time you switch a page or each time you visit.
We accept no responsibility for external websites.
Contacting the Advertising Association
The Data Controller for the Advertising Association is Ged Glover, Commercial Director.
The Advertising Association
FAO: Data Controller
7th Floor North,
11-19 Artillery Row,
London SW1P 1RT.
Tel: +44 (0)20 7340 1100
By continuing to use our website you will be deemed to have accepted such changes.
This policy was last updated on 24th May