March 4, 2019

There are over 5.7 million SMEs in the UK. The majority of these businesses have, at the very least, a Facebook page.

But not all of them advertise. Moreover, of those that do advertise, the majority of them (over 80% according to the Advertising Association’s report Ad...

November 26, 2018

People make businesses work.

Even in this age of automation and greater emphasis on technology, businesses still need people to run and ensure best success.

Employing someone in a small business is a big step. Whether it’s your first or third hire, or even more, you are...

October 17, 2018

When starting a business from scratch, it is often a slow, if steady, climb to a summit before reaching a tipping point of growth. Aaccelerate, one part of the Advertising Association’s response to the government’s Industrial Strategy, focuses on growing businesses thr...

October 9, 2018

I was lucky enough to attend a breakfast event with some amazing speakers from the startup world – the co-founder of Bulb Energy, Hayden Wood, the chief product officer of Starling Bank, Megan Caywood, founder of The Dots, Pip Jamieson and Debbie Wosskow, serial entrep...

October 4, 2018

Since its launch in June this year, the Advertising Association has been working to identify the first businesses to take part in its AAccelerate Scotland pilot project to enable SMEs across the country to advertise more and boost their bottom line. And today, the Adve...

September 4, 2018

Premium-context advertising is not outside the reach of small and medium sized enterprises. While online classifieds offer companies an environment in which to reach targeted advertising, too often SMEs believe ad space on radio, television of OOH is out of their reach...

August 16, 2018

We’ll be in a position to announce the first five SMEs on the AAccelerate program at the beginning of September. These SMEs will work with the brightest and the best that Scottish advertising has to offer. Before our big announcement, here’s a flavour of what we have i...

July 25, 2018

AAccelerate for Growth needs you!

July 25, 2018: The Advertising Association, the UK industry body for advertising, has launched a new initiative – AAccelerate for Growth - where ten SMEs in the West Midlands can gain access to a unique high value multi-platform adverti...

July 15, 2018

Welcome to our new website, AAccelerate. It’s designed by industry experts to help inform and advise on how best to advertise as a small or medium-sized enterprise, especially if you are giving it a try for the very first time.

So, what do we mean by an SME?

For the purp...

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Welcome to our new website, AAccelerate. It’s designed by industry experts to help inform and advise on how best to advertise as a small or medium-siz...

Advertising 101: welcome!

July 15, 2018

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